How to Stay Motivated When Business Feels Slow and Make the Most of Summer!

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Can I just say, WOW, episode 400 of the podcast! I can hardly believe how far we've come since I started this journey back when the podcast was known as the Social Selling Sisterhood. Those early days were all about network marketing and building a team. Fast forward, and now we're embracing change, growth, and a sprinkle of Disney magic with every twist and turn.

I’m so grateful for those of you who've been with me since the Social Selling days, and if you're new, welcome to the family! If you've been a listener since the beginning, please drop me a DM – I’d love to hear from you!

Embracing Change: The Podcast Evolution

First things first, let’s take a moment to celebrate the different stages of this podcast. From its inception geared toward network marketers to evolving into what we have now – a charming blend of business insights and Disney-inspired magic. It's been one heck of a journey, and I'm so glad you’re on it with me.

Giveaway Time!

I’m thrilled to announce a fun giveaway. If you’ve got a sec, leave a review on Apple Podcasts or Spotify. Not an Apple user? No worries! Just share the podcast and tag me in your stories. There are some awesome swag bags up for grabs from my recent Purpose Profits and Pixie Dust Live conference. Trust me; you’ll want one of these!

Staying Motivated When Business Slows Down

Now, let’s dive into today’s topic: staying motivated when business feels slow, and how to make the most of your summer. I've been hearing from so many of you about this seasonal dip, and whether it's engagement, leads, or income, we're all in this together.

See It As a Season

Just like everything in life, business has its seasons. A slower season isn't a sign of failure – think of it as the perfect time to hit reset and prepare for what’s coming. Let’s turn a summer slump into a strategic setup for success.

Here’s How We Can Use Summer to Our Advantage

1. Take Stock and Review:
- Ask yourself which offers or destinations brought in the most this year.
- Look at your content engagement – what's working, and what’s not?
- Identify what feels aligned and what’s draining you.

2. Refresh That Lead Magnet:
- Update your lead magnet or create a new one.
- Make sure it’s all current and that it aligns with the audience you want now.

3. Email Sequence Enhancement:
- Update or create a stellar welcome sequence.
- Automate follow-ups and nurture those connections – batch process for just the R&R you need.

4. Evergreen Content Creation:
- Batch posts like travel tips or destination guides.
- Evergreen content can save you time when it gets busy later.

5. Reconnect with Past Clients:
- A check-in email can go a long way.
- Offer updates on deals or exciting new travel options.

6. Book Your Own Travel:
- Seriously, people will buy what they see you doing.
- Share your travel plans and experiences – it builds trust and excitement.

Personally Staying Energized

1. Summer Routine:
- Design a weekly plan that works for your lifestyle.
- Theme days can add structure and spark joy.

2. Set Inspiring Summer Goals:
- They don’t need to be massive; get those small wins lined up.

3. Celebrate the Season:
- Balance work with enjoying the summer. Joy is crucial in your growth journey.

Planning for Success in the Off Season

Look ahead now for a record-breaking wave season. Summer should be your prep season, not just downtime. Focus on audience building, refining systems, and pre-planning content for the months ahead.

So, let’s turn that summer slowdown into setup! What's one thing you can prep for your fall or wave season this week? Small steps now mean big results later. Remember, your dream clients are out there. They're watching and waiting for you to shine and guide them. So keep that pixie dust sparkling, and stay motivated.

Thanks for reading, and I look forward to seeing you next time on the blog or hearing from you on the Passports, Profits, and Pixie Dust podcast!

With love and pixie dust,

Lindsay

🎯 Action Step:

Choose one small, high-impact task to work on this week—like refreshing your lead magnet, scheduling out evergreen content, or reaching out to a past client. Small, strategic moves now = big results later.

💫 Ready for More?

Grab my newest freebie: The Travel Agent Marketing Starter Kit

Join me inside the Travel Agent Marketing Studio to get done-for-you content, lead-gen tools, and coaching to help you stay consistent all year long—without the guesswork.

Sign up for the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links

Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel

Connect with Lindsay: https://www.lindsaydollinger.com

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