This is an AI-transcript of the Purpose and Pixie Dust Podcast.

Are you struggling to create raving fans for your business? In this podcast episode, Lindsay Dollinger and Crissy Connor discuss the importance of showing up authentically and sharing personal stories and experiences to create a parasocial relationship with your audience. Crissy shares her journey of overcoming her fear of video and becoming a visibility queen, and emphasizes the value of being known for one thing, positioning yourself as an expert, and creating a brand that shows who you are. She also provides advice on how to mix personal and business content on social media, and encourages listeners to believe in the transformation that their product or service can bring.

Moreover, Crissy explains the concept of an activation event and how it can be used to create excitement before launching a product or service. She recommends keeping the duration of a challenge to 3-5 days and using a point system to...