Why Your Travel Posts Aren’t Converting (And What to Do Instead)

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Welcome to the world where travel dreams meet entrepreneurial success! If you're like me, posting consistently on social media yet hearing nothing but the echo of silence, it's time to change gears. I'm Lindsay Dollinger travel advisor since 2019, women's business coach, and your dedicated mentor in the Passports, Profits, and Pixie Dust journey.

Celebration Alert: We're marking five fabulous years of this podcast, alongside my sixth anniversary as a travel advisor. Reflecting on these past years, I’m filled with gratitude for the opportunity to empower over 1,000 women to achieve six-figure businesses. Now, let's dive into why your travel posts aren’t converting and what you can do about it.

The Trap of Random Content

Our audiences are drowning in a sea of content every time they log online. Without intention, your posts are just drops in an already overflowing ocean. Posting pretty pictures without strategy? That’s not gonna cut it. So first things first, each post needs clarity on its message. Think about your post’s objective—what’s the one thing you’re conveying? Is your image or video engaging enough to stop the scroll? Are you guiding your followers with a clear call-to-action (CTA)?

The Secret Sauce for Conversion

Here’s the key: interactive, intentional, and intelligent posting! Ask yourself if each piece of content serves you and your followers. Is it share-worthy? Is it relevant? Once you have your strategy, it's time to master the core elements of high-converting posts.

1.Personal Posts: Share your journeys, magical travel flubs, and even everyday snippets like your new favorite lunch spot. Authenticity builds relationships; after all, people book with those they trust.

2. Authority Posts: Demonstrate your travel expertise by sharing tips, destination knowledge, and addressing FAQs from clients. This positions you as the go-to expert, which is what we want!

3. Offer Posts: Remember, self-promotion isn’t a dirty word! Alert followers about new offers, exclusive deals, or how easy it is to book with you.

Weaving Stories Like a Pro

Your stories paint the story of a perfect getaway. Think about a great vacation—you’re not just offering a location but an experience. Hone your storytelling to inspire and evoke emotion in your audience, making them yearn to pack their bags.

Strategic Content Balance - The 80/20 Rule

Balance is crucial in your content strategy: 80% value, 20% promotion. Create value with tips, stories, and engaging content while ensuring at least one in five posts is about your services. Your followers aren’t just looking for transactional interactions—they seek inspiration.

Boost Your Efficiency with Content Repurposing

Maximize your efforts through content repurposing. Transform a podcast episode into a blog post or a video into short clips. Utilize every piece across various platforms to maintain consistency, without falling into the trap of burnout.

Time to Take Action

Here’s my challenge for you: share a personal travel story today, complete with a CTA inviting interaction—maybe a DM or a freebie offer. Let me know when you’re done so I can give it some love and maybe even share it with my audience!

Ultimate Freebie Alert!

Don’t miss my free Travel Agent Marketing Starter Kit, packed with social media post ideas, email content, and a lead magnet outline. Access it via my website or at lindsaydollinger.com/links. This toolkit is your compass to elevate your business with intentional marketing.

Thank you for joining me on this journey. Let's continue transforming our industry, one story at a time. If you enjoyed this blog, share it with someone who needs a dose of inspiration. Here's to your magic day!

Grab your FREE Travel Agent Marketing Starter Kit here:

👉 https://www.lindsaydollinger.com/travel-agent-marketing-starter-kit

Get access to done-for-you travel content calendars and social templates inside the Travel Agent Marketing Studio:

👉 www.lindsaydollinger.com/membership

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