Shifting from Pushy & Sleezy to Purposeful Guiding in Sales

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Hey there, magic makers! Welcome back to my corner of the internet, where we chat about everything business and pixie dust. Imagine us as besties, having a laid-back conversation over coffee about the ups and downs of our businesses.

So, I had this idea to inject a bit of fun into September. If you know me, you’ll know my love for alliteration—think the Social Sales Studio or Passports, Profits, and Pixie Dust. This month, I contemplated loads of themes from “Sales September” to “Social Media September,” but ultimately decided to tackle something many of us struggle with: sales.

Let’s be real—sales can feel super sleazy, especially for women entrepreneurs. It often brings up images of pushy used car salesmen or those spammy DMs we've all received. But here’s a mindset shift: what if sales could feel magical, like guiding someone through their first adventure at Disney World? Let’s dive into how sales can become a natural and joyful extension of serving and connecting with our clients.

Rethinking Sales as Service

If sales feels icky, it’s time to change that. Sales should be about offering solutions. Think of it this way: if you know you can help someone, isn’t it almost selfish not to offer your services? You’re not pushing a product; you’re providing the solution to their problem. It’s like when a Disney novice needs your advice on their first trip—you guide them with excitement and knowledge, ensuring they have a magical experience.

Crafting Conversations that Convert

Effective sales come down to conversations—be it on calls, through DMs, or via emails. Let’s tweak those approaches:

- Calls: Instead of the classic, “So, do you want to buy this package?” try, “Based on what you’ve shared, I recommend this package because it meets your needs. Would you like to learn how to get started?” It feels more like helpful guidance than a hard sell.

- DMs: Ditch cold pitches. Start with curiosity. "Hey, I noticed you’re planning your first big group trip. Have you thought about using a travel advisor?" When they engage, mention how you can make the process stress-free.

- Emails: Storytelling sells. Share client successes or your journey. For example, “When Sarah first approached me, she was overwhelmed planning her international trip. But she returned home with unforgettable memories and saved money.”

The Invitation to Join

Sales traditionally focuses on closing deals, but let’s reframe that. It’s not about closing a door—it’s opening one. Invite your clients into the magic you’ve created. Here’s how I see it: “Here’s my community. Here’s the magic I bring. If you’d like to join me, great! If not, no worries. I’ll be here cheering you on.”

This approach is genuine, pressure-free, and allows others the freedom to choose. Remember, your role is to extend the invitation; the choice is theirs. Your energy remains positive because outcomes aren't your responsibility—just opening the door is.

Takeaway: Make Sales Fun Again

Reframe sales as guiding someone through a magical experience, and it becomes something enjoyable for both you and your clients. Next time you’re hesitant, ask yourself—are you giving someone the chance to experience something wonderful, or are you letting fear stop you?

Thanks for hanging out and diving into what makes sales not just bearable but delightful. If you found this helpful, please share it with an entrepreneur who could use a splash of magic in their sales approach. And don’t forget to subscribe for more!

Speaking of invites, if you haven’t joined the Social Sales Studio yet, what are you waiting for? Let us take care of your social media needs and create some magic together. Until next time, go out there and shine your light bright! 

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