How to Set Yourself Up for Feminine Marketing Success

Mar 25, 2024
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In this episode of the Purpose in Pixie Dust podcast, host Lindsay Dollinger interviews Hanna Hermanson, the CEO of the Feminine Marketing Boutique. Hanna shares her journey from a small-town girl in Wisconsin to a renowned business coach and marketing expert, emphasizing the role of feminine energy in personal branding and marketing strategies. She introduces her innovative approach, the feminine marketing funnel, highlighting the significance of understanding and leveraging one's human design in crafting personalized marketing strategies for coaching businesses. The conversation delves into practical advice for creating engaging content, the importance of video marketing, and the benefits of a done-for-you marketing approach offered by her agency. Hannah and Lindsay discuss morning and evening routines, favorite personal development books, and dream vacation destinations, rounding out the episode with actionable insights and personal anecdotes.

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Today, I'm thrilled to share with you the incredibly enriching conversation I recently had with Hanna Hermanson, the CEO of the Feminine Marketing Boutique. For years, Hanna has been leaning into intuitive business coaching and personal branding strategies designed to help coaching businesses thrive. During our chat, Hanna shared her unique insights into feminine marketing, her journey from Wisconsin to entrepreneurial success, and much more.

The Power of Feminine Energy in Business

I've always felt myself gravitating more towards a "masculine" energy in my business, focused on action and assertiveness. However, Hanna introduced me to the concept of the feminine marketing funnel, reminding me of the untapped strength in feminine energy — intuition, empathy, and collaboration. Discussing these concepts with Hanna was eye-opening; it made me reflect on how incorporating more feminine energy into my business could lead to a more balanced and fulfilling approach to entrepreneurship.

Hanna's Journey: From Snowy Wisconsin to Sunny California

Hanna's story is nothing short of inspiring. Growing up in Wisconsin, she was no stranger to the challenges of cold weather. Her adventure began when she stepped into the world of Multi-Level Marketing (MLM) with a colleague, which sparked her interest in entrepreneurship. This journey took her all the way to San Francisco, where she made the bold decision to forge her path as a certified life coach.

Through sharing her personal transformation stories, Hanna discovered her knack for attracting clients. This led her to realize that traditional marketing education lacked the essence of personal connection and storytelling. By focusing on these elements, she was able to build a successful business based on authenticity and intimate connection.

Embracing Human Design in Marketing

One of the most fascinating aspects of our conversation was the introduction of Human Design into marketing strategies. According to Hanna, identifying whether you're a "Projector," "Manifesting Generator," or another type can significantly influence how you present yourself and connect with your audience. This awareness, paired with alignment in marketing actions, can propel a business to new heights.

The Challenge of Social Media Detox

Hanna candidly shared how she took a year off social media, a bold move for a marketing expert. However, this detox didn't hinder her business's growth; instead, it allowed her to focus on other effective strategies, such as email marketing and LinkedIn, that aligned with her goals and values.

Content Creation: Less About Perfection, More About Authenticity

Hanna stressed the importance of making content creation a natural part of one's lifestyle. By focusing on weekly themes or breakthroughs and using video to share messages authentically, entrepreneurs can connect deeply with their audience. Hanna encourages us to let go of the need for perfection in each post. Instead, we should aim to provide value and genuinely help our audience.

The CEOs Funnel: A Feminine Approach to Marketing

Hanna introduced me to the "CEOs" -- Connect, Engage, Offer, and Sale -- a marketing funnel rooted in feminine energy. This approach focuses on building genuine connections, engaging your audience with valuable content, offering your services in a non-intrusive way, and achieving sales by being a trusted advisor rather than an aggressive seller.

Final Thoughts

My conversation with Hanna has been a transformative experience, shedding light on the importance of balancing masculine and feminine energies in our businesses. As I continue to explore these concepts, I'm grateful for Hanna's insights and encouragement to pave a path that uniquely aligns with my values and vision.

For anyone interested in deep-diving into feminine marketing and finding your unique path in the bustling world of entrepreneurship, I highly recommend connecting with Hanna Hermanson. Her approach is transformative, guiding you through building a business that not only succeeds but also resonates deeply with who you are.


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