This is a complete transcription (done with AI) of [INTERVIEW] Consistency and Authenticity Over Everything with Melissa Penfold (The Purpose and Pixie Dust Podcast Episode 208).
Hey girl, welcome to the Purpose and Pixie Dust podcast. The podcast where we dive deep into our passions, our purpose and really unlock our potential with some pixie dust thrown in. What is pixie dust? You might ask, it's the fun and joy that gets unlocked when you're creating and owning your magic. I'm Lindsay, Dollinger dog, mama, Disney lover and high school Spanish teacher who has used my magic to grow businesses while also working full time. I'm on a mission to help other women create and own your magic by building not only the business of your dreams, but also the life of your dreams while still juggling life, your full time job and all the things. So if you want more than this provincial life, let's use our glass slippers to break those glass ceilings and Sprinkle lots of pixie dust into...
I like to make my business the most simple it can be. Over the years of crafting exactly how I've built my teams, my businesses, and the Social Selling Sisterhood, I realized my success can be simply narrowed down to the 4 C's: Content, Connections, Community and Consistency (and through in lots of dedication and drive, too). I'm going to break down below what these four Cs look like in my business to help you picture what this could look like for you, as well!
Content in my business is not just creating content, but also being choosy about what content I consume (and how much time I spend consuming it). As a general rule, I give myself 80% of the time to actively work my business and create action on what I've learned, and 20% of the time to consume content.
Ways I consume content include: